Oxbo Unveils Divisional Structure to Serve Global Customers 

Roosendaal, The Netherlands, 18 April 2024 –Oxbo, a leader in specialty harvesting and controlled application equipment, announces a new structure designed to more effectively meet the diverse needs to its global customer base. This strategic reorganization reflects Oxbo’s unwavering commitment to enhancing customer satisfaction, driving innovation, and delivering customer value. 

One Oxbo Team, Three Focused Divisions

The new structure emphasizes responsiveness and collaboration across departments and geographical regions. By aligning teams more closely by market, Oxbo aims to deliver customer-focused solutions and superior service experiences in its core markets: High Value Crops, Forage, and Fruit. 

Key benefits of the structure include: 

1. Customer-Focused Approach: Teams are structured around customers to ensure a commitment to partnership and a deep understanding of customer needs and requirements. 
2. Global Integration: Enhanced coordination and communication between Oxbo’s global locations to enable seamless delivery of products and services on a global scale. 
3. Cross Functional Collaboration: Cross functional, market-focused teams to foster innovation and enable rapid development to meeting evolving market demands. 
4. Empowered Teams: Team are empowered to make decisions, to drive continuous improvement initiatives, and to react to changing market conditions. 

“Oxbo’s new divisional structure represents the next step in our journey as we work to be the clear customer choice in our markets,” said Roel Zeevat, CEO of Oxbo. “By fostering collaboration, innovation, and customer focus, we strive to deliver exceptional value to our global customers.” 

Oxbo’s High Value Crop division is focused on the needs of customers in the vegetable, seed, root, and manure, biosolid, and chemical application markets. Featuring equipment in both the Oxbo or H&S brand, the Forage division delivers merging technology along with a complete product line of forage equipment, from manure spreaders to rakes and line wrappers. Oxbo’s Fruit division is focused on delivering equipment to meet the needs of berry, coffee, grape, olive, tomato and pistachio customers.